Your brand is your business
Your brand is your business. It’s your story, your voice, what you stand for and who you work for. It’s your first opportunity to stand out in your market place and draw in customers.
If your branding and logo look unprofessional, or out of fashion, customers will assume the same goes for your business. Maintaining your brand once you have it nailed is really important – a consistent, professional message involves making sure all your marketing materials are working together and not against each other.