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Glo Optimises new-start business
Glo Deliverables:
New corporate identity, Stationery, website, marketing collateral, exhibition, NCR forms
Who's the client?
Mark Elvidge approached us when he was in two minds as to whether to start his own business. I offered a friendly ear and plenty of help and advice and he decided to take the plunge. Optimise was a concept which Glo created as a business identity for Mark.
What was the brief?
As Mark wasn’t too sure about how he wanted his business to look we worked with him to decide who his customers would be and what they would expect if they were to work with him. The businesses ranged from individual print-shops to global corporations and so we decided that a corporate but visually-stimulating identity was required.
What was the solution?
Based on my findings I created a new business name and strapline which Mark could use as his identity; “Optimise - Digital Print Support.” From this I created his new logo and corporate stationery, NCR forms and promotional literature with which he could introduce his new business to clients he both already knew and those he had yet to contact. I also created a website for him outlining his key services which was to act as an online brochure for him. I then helped to man his stand at the Birmingham NEC exhibition “Sign UK,” to help him raise awareness of Optimise.
Mark has now been trading for over 4 years and has gone from strength to strength having smashed his first year’s financial target. Here’s what Mark had to say about Glo;
“Glo have been invaluable – in fact, I doubt whether I would have had the confidence to set up Optimise at all had it not been for them. They have been there every step of the way for me and always do the best thing by Optimise. I owe at least one holiday to them!”
